Bilder Burger - Vegetarian Sandwich

Convenient Food for a Modern World

At McDonald's, we believe we have a special responsibility to bring the freshest and healthiest products to the world. This responsibility is derived from our unique relationship with millions of customers world wide. People are eating a more varied and nutritious diet and McDonald's is changing to reflect current tastes. This is why we at McDonald's have developed our new Bilder Burger Vegetarian Sandwich to complement our traditional menu.

Our fresh new Bilder Burger, made with the finest fresh vegetables grown by selected farmers in the local region, takes its name from the philanthropic Bilderberg group which helped McDonald's Earth Effort research and select the special blend of nutritious vegetables that make our Bilder Burger taste remarkably like real 100% beef yet maintain a fresh from the garden tang.

Change the Planet for Lunch

We have selected Toronto, Canada as the test site for our new Bilder Burger Vegetarian Sandwich because the city's vibrant, diverse and cosmopolitan character is the perfect setting to determine how the world will react to our new sandwich.

So we are pleased to announce this special Bilder Burger promotion which allows our customers to help us change the planet when they stop for lunch. The residents of Toronto will have the opportunity to be the first to enjoy our historic new Bilder Burger for the introductory price of 49¢. Just take the attached coupon down to your local McDonald's while supplies last.

To commemorate the historic release of our first vegetarian sandwich; McDonald's will donate 10¢ from the sale of each Bilder Burger to the Bilderberg Group's Oosterbeeck Elevation Initiative.

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McDonald's Earth Effort and the Bilderberg Group are Reshaping the Planet

The city of Oosterbeeck in the Netherlands is besieged by the swelling North Sea. We must act before too much damage is done to the historic city which houses, among other heritage sites, the original headquarters of the philanthropic Bilderberg Group; The Hotel Bilderberg.

McFlower(c)

The Bilderberg Group is a world wide organization made up of some the planet's most dedicated and influential corporate leaders, heads of state and royalty. This organization is working tirelessly to unite and improve the world we live in.

In order to save the city of Oosterbeeck, McDonald's Earth Effort and the Bilderberg group will raise the city's waterfront up above sea level. The Bilderberg Group have consulted world reknowned experts in the fields of landscape reconstruction and environmental assessment.

The Oosterbeeck Elevation Initiative will involve the implementation of our materials reclamation program which collects waste packaging from our world wide organization and converts it high-grade landfill using a "total lifecycle" approach.

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You're Invited to the Private Bilder Burger Bash

To kick off this exciting new environmental Oosterbeeck Elevation Initiative and our fabulous new Bilder Burger Vegetarian Sandwich, the illustrious members of the Bildergroup Group will be right here in Toronto to share the first Bilder Burgers offered to the General Public with us. We will select two hundred Torontonians and invite them to our private corporate launch where the Bilderberg group will unveil the architectural sketches of the Oosterbeek Elevation Initiative and enjoy the new McDonald's Bilder Burger.

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Share a Snack with the World's Who's Who

The lavish event will be hosted at the CIBC's beautiful Leadership Centre in King City, just north of Toronto on June the 2nd, and some very famous members of our Global Society will be there to share a Bilder Burger with you.

To sign up for this ground breaking luncheon call the CIBC's Contact line 980-2422 and mention this leaflet. The first two hundred callers will be selected, and fifty will be selected as stand ins. We'd love to have you for lunch.

For more information, write: Customer Relations. McDonald's Restaurants of Canada Ltd., McDonald's Place, Toronto, Ontario M3C 3L4

Environment Canada
mAn official mark of Environment Canada
Recycled
50% recycled discontent
10% post-consumer waste of time
Big Mac(c)
DATE OF PRINT: 5/30/96

If you have any questions you can contact us via E-Mail: bignose@happyclown.com
Or call our Burger Rush Hot Line: 1-800-Big-Arch.

©1996 McDonald's Corporation. All Rights Reserved. The Bilder Burger®, the Bilder Burger logo®, 49¢®, "Save the Planet for Lunch!"®, the Big Yellow Arch®, etc. are trademarks of McDonald's Corporation©®tm.
©1996©1995©1994©1993, and so on and so forth to the beginning of time.

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Help us to spread the word of McDonald's in your neighbourhood,
so every one of us can enjoy the taste of our Bilder Burger Vegetarian Sandwich.

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