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ATIVA PRINCIPLE

It’s not just the rivers and forests, the atmosphere and sea. It’s not just the animals and birds, the fish and insects. Human life itself is threatened on the planet. Although more subtly, humankind is being ssaulted by the same violence, and on an extremely important front: nutrition. This is all the more serious in industrialized counties, where artificial elements and chemical processing of foods have reached alarming levels.

Today, throughout the world, the number of doctors and specialists has greatly increased that attribute the cause of most degenerative diseases to poor nutrition. From stomach problems to colon cancer, from liver disorders to heart problems, from obesity to arteriosclerosis, a large part of the fault lies in people’s diets. This is all the more true in the upper classes, where the consumption of saturated fats of animal origin and, starches and polysaccharides is compulsory. Worse still, these people lead more sedentary lives. Since this behavior is based on social habits, as dictated far more by cultural norms than by individual will, correction becomes even more difficult. It’s the dinners, cocktails, restaurants, commitments. Business and personal lives soak up calories.

This is where the ATIVA proposal finally comes in...

To gradually introduce into people’s daily diets foods that are rich in fiber and natural elements. Foods made from natural raw unrefined sugar, whole grains and flour, vegetable oil, mineral water, sea salt, wheat germ, honey, oats, sesame and stone-ground wheat. These are the ingredients that make up the ATIVA line of products.

They are high fiber products that regularize digestion and help eliminate fats and sugars, avoiding them from being absorbed by the body. They are rich in whole grains, and their vitamins and minerals are sources of energy and health.

A complementary diet should be a daily dose of pure nature.


THAT’S THE ATIVA PRINCIPLE

A return to nature’s wisdom, without giving up pleasures,
comforts and commitments that modern life gives and requires.


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