Idiosyntactix
Strategic Arts and Sciences Alliance


The Brand Name of the Media Revolution

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McNair Paper 29 - Copyright NATIONAL DEFENSE UNIVERSITY

President: Lieutenant General Ervin J. Rokke

Vice President: Ambassador William G. Walker

INSTITUTE FOR NATIONAL STRATEGIC STUDIES

Director and Publisher: Hans A. Binnendijk

Publications Directorate & NDU Press Fort Lesley J. McNair

Washington, D.C. 20319-6000 Phone: (202) 475-1913 Fax: (202) 475-1012

Director: Frederick Kiley Chief, Publications Branch: George C. Maerz

Editors: Jonathan W. Pierce, Mary A. Sommerville

Editor for this volume: Fredrick Kiley

Secretary: Laura Hall Circulation Manager: Myrna Morgan


Martin Libicki is a Senior Fellow, Institute for National Strategic Studies, where he specializes in the application of information technology to national security and other worldscale applications.


INSS publishes McNair Papers to provoke thought and inform discussion on issues of U.S. national security in the post-Cold War era. These monographs present current topics related to national security strategy and policy, defense resource management, international affairs, civil-military relations, military technology, and joint, combined, and coalition operations.

Opinions, conclusions, and recommendations, expressed or implied, are those of the authors. They do not necessarily reflect the views of the National Defense University, the Department of Defense, or any other U.S. Government agency. Cleared for public release; distribution unlimited.

Portions of this publication may be quoted or reprinted without further permission, with credit to the Institute for National Strategic Studies, Washington, D.C. A courtesy copy of reviews and tearsheets would be appreciated.


For sale by the U.S. Government Printing Office

Superintendent of Documents, Mail Stop: SSOP, Washington, D.C. 20402-9328

ISSN 1071-7552

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