10 Things to Keep in Mind While Watching TV News About Terrorism

Shari Graydon

CBC Front Page
September 27, 2001

Like everybody, I've been riveted to - and overwhelmed by - the images on my TV screen since the devastating events of September11th. Suddenly the future seems remarkably precarious. I feel compelled to watch, hoping to understand the incomprehensible, and maybe also get some reassurance.

That's a tall order, especially given TV's limitations. Because TV is so effective at delivering images, emotions and experts, we're sometimes seduced into believing that it can supply everything we need to know. But it can't, and we need to remember that.

So while I'm glued to the set, here are a few things I try to keep in mind:

  1. Television is not a "window on the world" and any newscast represents a highly selective process. Countless decisions get made about which stories to cover, who to interview, what questions to ask, how much of the responses to include and which visuals to show.
  2. The pictures aired of some Palestinians celebrating in the streets, for instance, hardly represented the reaction of the entire Arab world, but might easily have been interpreted that way. No medium can tell the whole story, and TV tells less than most. And, in the case of the terrorist attacks, nobody even knows what the "whole story" is yet. We need to ask ourselves what's missing. As in the Gulf War, recent TV coverage has given us lots of military personnel advocating retaliation with massive force, and precious few international law experts citing the U.S. constitution and UN charter, which dictate investigation and prosecution. TV presents war as inevitable, and peaceful alternatives are made to appear not viable.

  3. TV is supported by ads. That means newscasts supported by advertising have to attract an audience for the commercials. So a news show, in addition to providing information about important events, must also entertain, ideally more effectively than its competitors. Catchy slogans - "Attack on the USA" or "The Aftermath" - fancy graphics, attention-getting theme music, and action footage are all used to keep viewers tuned in.
  4. These elements - and the commercials themselves - create an environment that changes the way we see what's going on.

    Say a story about the anguish of a missing firefighter's family or the plight of an Afghan refugee is introduced with a lot of audio-visual hype, and then followed by commercials for fast food or a holiday escape. Sometimes the tragedy of that family or those refugees ends up being undermined or trivialized by the "packaging."

  5. People who present, explain or comment on television news have the power to shape our perceptions. So it's critical to notice who is doing the shaping: who is given the opportunity to frame an issue or story, to influence how the rest of us think about it and, as importantly, who is not. My own impression is that military officials have outnumbered diplomats and peace activists on CNN 20 to one. And how come many experts are introduced as "former secretary of defence," instead of current "lobbyist for the military"?
  6. Some networks have tried to give Muslim leaders an opportunity to challenge the equation of their faith with terrorism. This is important. We need a variety of ethnic, cultural and religious views to be represented; we need dissenting points of view to be included; and we need dominant perspectives to be challenged. (For instance, when President Bush says he'll use "everything at the U.S.'s disposal," why doesn't that include diplomacy?)

    Finally, I watch for how people who don't have a voice are being described. What images are shown of them? What are they doing? What context - if any - is given for their behaviour?

  7. TV is a visual medium that relies on images to tell easily-understood stories. Like a children's picture book, it's best suited to simple, dramatic and personal stories that fit into its audience's existing frame of reference. It has a hard time presenting complex issues, so it tries to make them simple and accessible.
  8. As I write this, the major U.S. networks are showing repeated images of the Stars and Stripes to reinforce the theme of "America United." That ignores the reality in which many U.S. citizens are profoundly conflicted about their country's foreign policies, and what the appropriate response to the attacks might be.

    Terrorism comes out of complex historical, cultural, religious and territorial matters, requiring a lot of explanation and context - and what I know about this, I've mostly learned from reading the newspaper. Alternatives to military action - diplomacy and negotiation, for instance - are visually boring. The lesson here? We should all supplement our TV watching with other sources of information.

  9. Because we have the sense that "seeing is believing," we often assume that everything presented on a TV news show is factual. But since human beings provide the voice-overs and carry out the interviews, opinions often creep in - especially when the issues being discussed are emotionally charged.
  10. Since the terrorist attacks, some U.S. newscasters in particular have stopped reporting and started advocating. When former U.S. Secretary of State Lawrence Eagleburger told CNN, "There's only one way to begin to deal with people like this... you have to kill some of them even if they are not directly involved" - that's not a statement of fact, it's an opinion. And we should question how informed it is.

    NBC's Tom Brokaw relied on an anonymous call to an Arab TV station when he told his viewers that the Democratic Front for the Liberation of Palestine had claimed responsibility for the attack. The information, instantly disseminated around the world, was wrong. In contrast, CBC's Peter Mansbridge, in attempting to explain the inexplicable to his viewers on the first day, confessed, "We just don't know." For that unvarnished truth, I was grateful.

  11. Even though TV is a visual medium, language helps shape our perceptions of the issues. I've noticed that when talking about how to respond to terrorism, TV commentators are using the words "justice" and "retribution" interchangeably, but of course they mean profoundly different things.
  12. Here's another language issue. When the U.S. bombs what it believes to be military targets in Iraq, or the Sudan, and civilians die, that's called "collateral damage." But when a hijacked plane goes into the World Trade Center, that's the "murder of innocent victims." Why?

  13. Some TV news is presenting this conflict in terms of good and evil: that's simplistic and dangerous. To ignore the complexities of history and issues, to present an unambiguous "us and them," "right versus wrong" scenario - allows people and nations to justify acts of inhumanity. (Think Nazi Germany, for instance, the war in the Balkans, or the actions of the terrorists in these attacks. If the U.S. and its allies kill thousands of innocent Afghanis in the process of rooting out the terrorists, how is that better?)
  14. TV is the most powerful news medium on the planet; it can dramatically influence how politicians and citizens - here and around the world - respond to this crisis. So we all have a stake in what images and voices and words appear on TV, and what courses of action they appear to recommend.
  15. We need, more than ever, for our leaders and our broadcasters to practise rigour and restraint in this conflict. If you're worried about factual inaccuracy, lack of context or rhetorical excess, you should take advantage of broadcasters' feedback mechanisms, and demand greater responsibility.

  16. Many of us found it difficult to really absorb what we witnessed on TV on September 11th , it was like a movie, like scenes from Independence Day or Air Force One. The footage was familiar as entertainment - and therefore surreal.
  17. The difference was that those movies rarely show the consequences. I think seeing the close-up shots of people bleeding, and the personal testimonials of missing wives and lost brothers, was critical to helping us appreciate the human dimension and cost of the terrorism.

    So on the positive side, television can be very effective at communicating emotional impact.

    But too much immersion in the images of devastation can numb or traumatize us. I try to limit myself to one newscast a day, and I talk about the issues with people around me.

  18. Disturbing images are hardest on kids. Children need us to balance the terrifying and disconnected pieces of information they get from the news media with the connectedness that comes from personal relationships with people they love. They need that all the time: during this crisis, they need it more than ever.

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