Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy by Richard Earle. NTC/Contemporary Publishing. April 2000 The author is a former ad executive who worked exclusively on the Massachusetts anti tobacco campaign. Also included is his take on the best US Public Service Campaigns (ie, Smokey The Bear, Seat Belts, etc)
The Interplay of Influence: News, Advertising, Politics, and the Mass Media by Kathleen Hall Jamieson. Karlyn Kohrs Campbell ∓ Wadsworth, September 2000. This is a college text, but perfect for those interested in influence and power in these areas of media. Lots of examples, sidebar charts and graphs; lots of valuable information here.
Practices of Looking: An Introduction to Visual Culture by Marita Sturken. Oxford Univ. Press 2001. This is one book I'm truly enjoying because I want to understand visual culture and visual literacy more.