Lesson
Brill's Content measured 'ad clutter' in four major women's magazines and the ratios were quite interesting. Use these stats to kick-start an advertising or magazine unit in class: this can become a model for activity, or a provocative start to a magazine production project.
Elle | Harper's | W | Vogue | ||||||||
| Ad pages | 336 | 294 | 318 | 584 | |||||||
| Edit pages | 216 | 158 | 216 | 218 | |||||||
| Subscription cards | 3 | 4 | 3 | 3 | |||||||
| Ad inserts | 9 | 8 | 13 | 26 | |||||||
| Gatefold ads | 0 | 0 | 1 | 12 | |||||||
| Perfume strips | 1 | 1 | 1 | 4 | |||||||
| Ad/Edit ratio | 3:2 | 2:1 | 3:2 | 3:1 |